Did you know that a Logo is NOT  your Brand or Identity?

Logo design, Identity design, and Branding play different roles.
Together, they form your overall image.


Your logo is your identity and brand all wrapped up into one identiable mark.

A logo is the foremost element of your identity critical for you to be recognizable and memorable to consumers. It is used to represent your business as a whole and promote instant public recognition. Once your logo becomes familiar, it will function much like how a person’s name identifies them.


Your identity is composed of various visual aspects that work together to form the way your brand appears to the public.

A package that follows specific guidelines is put into place and used to promote your brand in a cohesive and consistent manner:

  • A logo, fonts, colors, graphic imagery
  • Stationery, brochures, signage
  • Written content, web headers, etc.

When potential customers come in contact with these components, they are able to identify you.


Your brand is how you are perceived by the world as a whole. It is the concept of your entire image.

Branding is more than your logo and identity. Your brand is the relationship created between yourself and your audience through the actions taken and elements used to shape perceptions. It is about strategy that includes:

  • Vision, Mission, Key Messaging, Brand Values
  • Logo, Sales & Marketing Materials, Advertising
  • Personality, Customer Interactions, Online Presence
  • Promise & Experience, Management & Training, Communications
  • and more …

Branding can deliver results by clarifying who you are and what you represent with an identity you can be proud of and is easily understood.

Learn more about logos, identity and branding from the following websites:

What shapes an image?


The symbol of your entire identity & brand made up of custom-lettered words, symbols, icons, monograms, and other devices.


Business cards, letterhead, envelopes, etc. branded with your logo.


Flyers, brochures, books, websites, social media, etc.


The products sold and the packaging in which they come.


Tangible clothing items worn by employees and groups.


Interior and exterior design.


Messages conveyed via direct and indirect modes of communication.


Anything visual that represents businesses and individuals.