Pivad Design Process

STEP 1: Project Discovery


There will be an initial consultation (lasting about 30 minutes) to learn about you and your expectations/vision, your business and industry, your audience, your competition, and your budget. We will also discuss how your products/services benefit your customers. Upon your approval, your project will begin.

STEP 2: Creative Planning


In the Creative Planning step, we conduct research to generate ideas and brainstorm possible solutions. After exploring how different elements can work together to support your message, we will develop a strategy to help you meet your goals. We will gather all your requirements, answer questions, and make recommendations. A requirements document will be developed for you and placed in your project folder.

STEP 3: Concept Imagery


Initial ideas will be quickly sketched out to develop a good concept. Computer mock-ups will then be generated and presented to you for feedback. Once it has been determined that we are headed in the right direction, we will take the approved mock-up and begin the design process

STEP 4: Project Production


Time for fun! Several versions of your approved mock-up will be created. We will explore color, type treatment, and layout to create variations of your design. These options will be presented to you for feedback. We will continue to take your design solutions back through the design process to refine and clarify them until your project is complete

STEP 5: Project Completion


A final review of your completed project will be made and we will implement your finished design across all deliverables. Designs are created and produced in final format for print, media, and online integration as requested