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Relevance is key in online ranking.
Your online presence should reflect the same message to search engines to be considered relevant in your industry. Our digital strategies will ensure your business is fully optimized and well represented online.
Digital Marketing is always evolving.
Our affordable digital marketing services involve much more than just SEO. We keep up with the latest trends to stay ahead of the competition. A great deal of today’s search results are an automated response to a computer algorithm that is crucial to understanding how to be seen online, and how to create a worthy online reputation that meets the requirements of the hundreds of factors that go into those search results.
Our process increases growth.
With solutions that integrate with your business needs, our process will increase & optimize your online presence to build authority with the search engines. We do all the hard work of maintaining fresh marketing practices behind the scenes so you can focus on running your business. We utilize our time and resources to learn and experiment with various strategies and techniques so we can remain up to date with all the latest changes.
Online Marketing Services
We usually begin our internet experience by searching for something, whether it be information on a topic of interest, the perfect gift for a special event, the restaurant that serves your favorite food, or a contractor to help with home modifications. Helping customers connect with online businesses is what SEO is all about.
By taking the time to get to know you and your business, we can help your potential customers find you with the use of modern, customized SEO strategies such as carefully researching the right keywords for your business.
We work closely with you to develop the best SEO strategy to increase your online brand visibility, bring new prospects to your website, and get a return on your investment.
With a full analysis of your website, we are able to detect weak points that affect web performance – your site’s visibility in the search engines. We locate issues that need improvement to give your SEO the boost your website needs for optimal performance.
Competitive Research is essential to finding the strengths and weaknesses of your competitors. This enables us to strategically identify opportunities and threats so we can make knowledgeable decisions and highlight the strengths of your business.
It’s of the utmost importance to conduct a thorough investigation of your industry and competition. Not only are we able to uncover proven practices and monitor marketing activity, we are also able to maintain marketing techniques that ensure your business stays current.
In this critical phase, we will identify the terms that are most valuable for your growth in order to increase response. Our in-depth analysis of popular search terms include a combination of market descriptions, industry specific terms, and insights on how your customers are searching. Getting this right means laser focusing on uncovering growth opportunities for your business.
We take great care to ensure the appropriate key phrases are assigned to the pages of your website. This is how your customers find you when they are conducting a search for products or services related to your business.
Applying on-page optimization to your website allows us to track all changes and make effective adjustments.
MONITOR TRAFFIC & RATINGS
Analyzing metrics collected from Google Analytics and Search Console essentially shows us how your site is performing. In closely monitoring your site’s performance, we are alerted to new opportunities and are able to identify failures.
REFINE SEO PLAN
As we study your analytics data, we use site performance data to make adjustments necessary for improving your SEO and converting visitors into customers.
With our content marketing services, we analyze and edit your website content for good keyword optimization. This is essential to being found in the Google results for your industry. We will advise and edit your website to develop unique content targeted to engage your customers and perform in the search engines.
REPORTING & REFINEMENT
To keep your position at the top of the marketplace, we continue monitoring and reporting your site’s performance by checking your analytics data & your site’s overall health.
ATTRACT, ENGAGE, GROW
Our results driven SMM strategies are designed to:
- Attract customers to your business – identify & target your best audience.
- Engage your customers – show social media users intriguing & relevant content that appeals to their interests.
- Grow your customers – effectively cultivate your audience with effective social outlet management.
Optimize Social Media ~ Facebook, Twitter, Instagram, LinkedIn, Pinterest, GMB, YouTube, Snapchat, and/or other appropriate online platforms important to your industry.
Optimization of ‘Google My Business’
In order to be ranked online, your business needs to have a presence and be optimized for your targeted industry. We will make sure your ‘my business’ page is set up appropriately by providing the right information to Google.
Optimize your Facebook Page and implement fan getting strategies
Your Facebook page is a must-have social media presence. It is used more and more and continues to be the best social network for increased exposure to potential customers. We can setup your presence, populate it with posts, and manage it for you with ongoing posts and friend-building activity.
DIGITAL MARKETING SERVICES
- Page Creation
- Page Optimization
- Competitive Analysis
- Profile Creation
- Account Manager
CONVEY YOUR MESSAGE
Let us show you the power of quality website content!
To get noticed on the internet, you need to spark the attention of your visitors with content such as creative descriptions of your products or services and promotional graphics.
Page Content ~ Carefully crafted, quality content will emphasize your search optimization.
Product Copywriting ~ Using unique, persuasive content that demonstrates the value you provide to your customers will set you apart.
Blogs ~ Giving customers the trustworthy resources they need will grow your authority and drive traffic.
Press Releases ~ Releasing noteworthy news to traditional outlets in your target area is an effective way to boost marketing efforts.
Email Marketing ~ Targeted campaigns and a personalized message will urge your customers to take action and produce results.
Paid advertising is another way to drive traffic and increase visibility in the search engines.
With powerful, performance-based PPC, you get instant traffic crafted to convert.
Ongoing SEO Activities – added monthly investment ~Included in the marketing packages above.
Remember, to the search engines, the Internet is like a giant grocery store. Much of the information online has a “sell by” date on it. Ongoing updates and new content are standard components to any business’ online marketing and social media program. We manage many of the elements above for your business continuously; at a price level, you are most comfortable with.
Conceptualize and Produce a Professional-quality Landing Page and Thank You Video
To take your site ranking to the next level, you need a compelling video that holds visitors on your site. You want to reduce “bounce back” and keep visitors involved. The best way to accomplish this is with a well-conceived video presentation. Moreover, this landing page video must line up with your video commercials and your ads. When all these elements are properly orchestrated, with keywords and back links, you increase your sites’ “ranking” and thereby boost your results. We will design, edit and create a video of approximately 1-2 minutes in length for a landing page designed around a specific offer. The video will be both informative and compelling and will include appropriate transitions, call outs and background music — all designed to engage the viewer’s interest and motivate them to take action. In addition, this can be structured so as to capture visitor contact information (“opt-in”) for effective follow up. That said, an appropriate “thank you” video will also be provided.
Set-up On-going E-Mail/Mobile Campaign
With the opportunity to continue offering new items or potential savings to the same customer, we suggest creating an email campaign with pre-written messages that can be scheduled and sent over time using an auto-responder. This could be designed to promote other products or services in a logical order and also enable you to send out an announcement about any specials you wish to promote to your list of prospects.
The effectiveness of web video depends upon monthly submission to search engines. This requires careful attention to detail to enter keyword titles, descriptions, tags and back links. This strategy will also help improve your existing sites organic ranking. We will submit the completed videos to appropriate video, pod-cast, social network and blog sites. The number of unique videos, six, will be paired with a new keyword phrase each month and resubmitted for maximum exposure.
Create a Special Report / Coupon Offer to capture leads
An effective way to build leads with whom you can follow up by email, mobile text message—even voice mail or postcards—is to offer something of value for free in exchange for their follow up contact information. Typically, we start with the email address and add other contact data over time, once trust has been established.
We will write a special report/buyer’s guide /coupon offer for your business to give away online in exchange for prospects’ email addresses and set it up for cost-effective, automatic online (or text message) delivery.
Automated Text Message Follow Up Campaign
In addition to the automated email follow up campaign we set up for you in conjunction with your mini-Website, we will also set up an automated text message follow-up campaign for your business designed to appeal to mobile phone-using prospects.
We will develop the offer, write the text messages for the follow-up campaign and set up the automatic system. We will also integrate the system with other channels like your Twitter feed where appropriate.
Video and Article Burst Campaigns
Once we have established your presence through your Website, YouTube Channel, directories, blog, Facebook page, Twitter Feed and LinkedIn Profile, it is very effective to create occasional bursts of content and activity to increase visibility and drive traffic. We do this though online video and article campaigns—specifically called Gold and Premium campaigns.
These campaigns rely on a content strategy that emphasizes Q & A format videos that align with terms and solutions your prospective customers search for online. We create ten (Gold package) or 20 (Premium package) videos and articles and distribute them to scores of video hosting sites and articles which drive traffic back to the lead capture mechanism we have built in your mini-Website. The other videos include thank you videos, offer videos and “about us” videos, which include an introductory offer to purchase from your company.
These campaigns are very powerful for kick starting an online marketing program and regenerating awareness and interest in your company and the information and products/services you offer.